New Year, New You: Donor Relations 101 | Lynne Wester
Research shows that it is 7 times more expensive to acquire a new donor than to keep the one you have. The solution is simple: put the donor first, consume yourself with the DX, their experience, not yours. | FINZ
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Today's Fundraising seems to be preoccupied with acquiring new donors and finding the next great thing. With the cost of acquisition increasing and the ability to convert these 'newcomers' to become 'real donors' being more and more difficult, the one group who should be receiving more special attention but are often neglected are... your donors. | 1 CFRE Pt
The Art of Conversation: The Science Behind Regular Giving Acquisition | Fi McPhee & Karina Rottinger
Have you ever wondered how the best ‘fundraisers in the field’ directly speak to the public to engage and inspire them to get behind a cause? Many of us, as fundraisers, could learn a lot from the mass market approach taken in Regular Giving acquisition. | 1 CFRE Pt.
How much difference can a word, a phrase, or tone of voice make when it comes to communicating with your donors and prospects? All the difference in the world. | 1 CFRE Pt.
Leo explains scientific based research into what motivates donors to give and how these findings can be applied in the real-world fundraising environment. | 1 CFRE Pt