What does evidence-based research tell us about how to motivate donors? | Leo Orland

Fundraising has matured over the years and today there is a great deal of scientific studies on fundraising. As a result, fundraisers now have a body of evidence available to them. Which means we do not just have to rely on experience or opinion. This presentation focuses specifically on scientific based research into what motivates donors to give and how these findings can be applied in the real-world fundraising environment. There has been a number of important papers presented by various institutions in US, UK, and Australia. This session will summarise these research findings and give practical examples of they work in fundraising. A bibliography will be provided for those who wish to read the papers.

About the Speaker:

Leo Orland has been a fundraiser for 40 years. He has helped raise millions of dollars for various causes in Australia as well as internationally. His work involves him in strategic planning, implementation of direct marketing programs, major donor development, bequest programs, development of monthly giving programs, fundraising audits, and development and training of fundraisers.

He is the Senior Strategist at Precision Fundraising working with a range of clients such as Barnardos, RFDS WA, Surf Life Saving WA.

Leo is a Fellow of Fundraising Institute Australia (FIA), a past Chairman of the FIA Board, former member of the CFRE board and former chair of the CFRE Exam Committee. He has been a member of the Fundraising Institute Australia (FIA) for more than 35 years. Twice President of FIA Victoria. In 2013 Leo was named the Arthur Venn Fundraiser of the Year, a national award given by the FIA which recognises an individual who has made an outstanding contribution to fundraising in Australia.