The Language of Donor Love | Dominique Antarakis
How much difference can a word, a phrase, or tone of voice make when it comes to communicating with your donors and prospects? All the difference in the world. | 1 CFRE Pt.
How much difference can a word, a phrase, or tone of voice make when it comes to communicating with your donors and prospects? All the difference in the world. In this practical session, you’ll find out which words to embrace, and which ones to avoid, as well as how to make sure your donors are feeling the love each and every time you write to them. With a special emphasis on ways to Thank your donors – including best practice examples from around the world.
About the Speaker:
Dominique is head of content strategy at Change&Co, a specialist, boutique agency providing copy and design services to the not for profit sector in Australia, New Zealand and Hong Kong.
She began copywriting for the NFP sector in 2003, and since then has written for more than 200 charities around the world including UNICEF, Médecins Sans Frontières Australia and Hong Kong, Greenpeace China, Cancer Society Hong Kong, Fred Hollows Australia and New Zealand, Amnesty International Australia, Save the Children Hong Kong and the Hong Kong Red Cross.
Dominique has presented at FINZ in New Zealand, bbCon and F&P Conferences in Australia, and the IoF National Convention in the UK and has run offsite workshops and tailored, in-house training for more than 60 charities.
This session is worth 1 CFRE Point.
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