Fri 7 Sep 201811:00 AM - 1:00 PM
How to Retain Donors and Keep them Engaged through Best Practice with Lynne Wester, University of Texas. Fundraising has a major problem facing its sustainability... It has everything to do with donor retention. Average donor retention rates for first-time donors hover at a dismal rate of less than 30%. Yet fundraisers don’t spend a great deal of time and energy on the problem and its solution.
Wed 26 Sep 201812:00 PM - 2:00 PM
Mining Millionaires - an introduction to donor prospect research with Nicki Sayers. It's often said that your supporter database is one of your charity's biggest assets, but are you using the information it holds to your greatest advantage? Once your appeal is done and dusted do you look at who your biggest or most frequent donors are? Prospect research can help you answer these questions.