Today's Fundraising seems to be preoccupied with acquiring new donors and finding the next great thing. With the cost of acquisition increasing and the ability to convert these 'newcomers' to become 'real donors' being more and more difficult, the one group who should be receiving more special attention but are often neglected are...your donors.
This mini- Masterclass is aimed to provide the attendees with over 20 tips, tactics, ideas to add real value to build a better and more effective Stewardship program. Taking proven strategies from both Australasian programs and also North American market (where relationship fundraising is the 'main game'), this session will give you practical tools to take away and implement the next day, the next week, and become a fundamental in your fundraising program.
Find out how to;
- Thank your donors better
- Learn a more effective 'donor' language
- Develop a more genuine and authentic approach to building donor relationships Increase the number of gifts and donation amounts Involve your Board and leadership
- Grow your database through reactivation of lapsed supporters and retention of your current donors
- Develop Stewardship protocols for your Major Donors and Gift in Wills/ Bequest supporters
- Improve your acquisition investment through better 'welcome' and Second Gift Conversion strategies Increase income by thanking
- Tailor asking using different mediums to improve your results
- Make donors feel more loved and wanting to do more
The impact will be increased retention and reactivation, more engaged supporters, larger donations. Develop the skills to better demonstrate impact and outcomes and how to acknowledge, and thank your donors, so they feel valued and appreciated.
The strategies shared in this session are the same award-winning strategies that have helped organisations large and small improve their donor experience and in turn lower attrition and increase revenue.
About the Speaker:
Over 28 years Chris has worked with hundreds of clients providing counsel in support of their fundraising programs. For over 20 years he has worked for organisations large and small, recruiting, training and mentoring many people into the world of bequests and helped build new programs from scratch to transforming established programs. In New Zealand he has worked with a diverse range of clients since 1993. bHe spent 2 years in Christchurch working with University of Canterbury’s $10m campaign. He followed his University work with campaigns at Lincoln, Massey and University of Auckland. His bequest / gift in Wills experience in NZ has extended to providing counsel to many organisations including, Starship, Save the Children NZ, Unicef, Plunket, NZBCF, RNZFB and NZ Rugby. Chris currently is working with Salvation Army NZ and a number of Australian National and State based clients.