Five Easy Pieces: Creating the Compelling Case for Support | John Greenhoe
Today's hypercompetitive market for charitable giving is more challenging than ever. Facing the daunting obstacle of information overload, how can charities stand out? Only through the creation of a compelling case for support that can be easily understood and simply communicated.
The case for support is the vital first step in motivating donors to give. Yet too many charities miss the mark when they put forward conflicting and confusing messages about their important work. So many do not take time to properly and succinctly communicate their mission, and additionally fail to clearly show how financial support will support that mission.
In this webinar, John Greenhoe will show attendees how to create, in just five steps, a great case to serve as a solid base for all fundraising. When completed the case will explain, in simple and compelling fashion, what you do, why it is critically important, and how donors can help NOW. Don't miss this opportunity to cut through the noise and foster unprecedented levels of giving!
About the Speaker:
FINZ presentation veteran John Greenhoe, CFRE, has trained thousands in the art of major gift fundraising, leading sessions throughout North and South America, Europe and Africa. As a fundraiser, he has secured $180 million in gifts – ranging from $1,000 to more than $5,000,000 – during his 30 year career in the charitable sector.
John’s book, Opening the Door to Major Gifts, is a former Amazon.com bestseller. The book delivers practical and proven methods for starting relationships with potential major gift benefactors.
John has received numerous honors as a conference and webinar presenter and has also taught fundraising at two universities. He holds the Certified Fundraising Executive credential and has a master’s degree in Philanthropy and Development from Saint Mary’s (Winona, Minnesota, USA) University.
Note: Full participation in this event is applicable for 1.5 points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.
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