Embracing the Power of Your Legacy Pipeline | Ligia Peña

The success of a legacy program relies on good prospects, inspiring stories and a strategic approach to moving donors. Without this thoughtful and strategic approach, you may find yourself with disengaged donors. But what actions/moves should you do at every stage of the process?

This session will show you how simple it is to implement a 3-step pipeline matrix to inspire donors to leave a legacy to your organization and how to design engaging and personalized supporter journeys that will both excite and reinforce relationships with your donors.

Speaker:

Ligia Peña, CFRE, MInstF is the Global Legacy Manager at Greenpeace International where she drives the organization’s global legacy strategy in 14 countries. She is also a Ph.D. candidate at the University of Kent where she is researching nonprofits’ attitudes towards national legacy marketing campaigns as a tool to change society’s behaviour towards gifts in wills. Ligia is a sought-after and seasoned presenter around the globe and she serves on the advisory board of Rogare, a philanthropy think tank. She is the author of the ‘Small Shop Fundraising’ chapter in the 2nd volume of Excellence in Fundraising in Canada. In case she wasn’t busy enough, she also offers coaching and consulting services in the area of legacy fundraising under her GlobetrottingFundraiser banner. You can follow her adventures on Twitter at @GlobetrottingFr and subscribe to her blog at https://globetrottingfundraiser.com/blog/

Price

$70.00ex GST

Share


You might also like ...

FIA Webinar - Digital Bequests, Laura Henschke

Digital Techniques to Grow Bequests | FIA

Laura Henschke explains the vital digital component of creating a bequest program. | FIA

$25.00ex GST

Do you still love Me? | Chris Downes

Today's Fundraising seems to be preoccupied with acquiring new donors and finding the next great thing. With the cost of acquisition increasing and the ability to convert these 'newcomers' to become 'real donors' being more and more difficult, the one group who should be receiving more special attention but are often neglected are... your donors. | 1 CFRE Pt

$70.00ex GST

Forever and a Day | John Lepp and Jen Love

Explore the crucial connection between your annual fundraising program and your legacy program. | 1.5 CFRE Pts

$95.00ex GST

New Zealand's Willpower Thumbnail

New Zealand's Willpower | Gavin Coopey

Following the public release of New Zealand’s Willpower: Results of a study to benchmark leaving gifts in Wills to charity in New Zealand Gavin Coopey, More Strategic goes through the initial topline findings out lining what we have learned from the data. | Available as the Report, Webinar, or Both

From$150.00ex GST