Forever and a Day | John Lepp and Jen Love
Explore the crucial connection between your annual fundraising program and your legacy program. | 1.5 CFRE Pts
Let’s explore the crucial connection between your annual fundraising program and your legacy program. We’ll share successful case studies and examples of #donorlove in action from Canada and around the world. You’ll learn how to find and share amazing stories that resonate with values and emotions, and that will inspire your donors at every vital stage in your relationship. You’ll leave with ideas you can implement tomorrow, and strategies you can build into your brightest fundraising future!
About the Speakers:
Jen Love is a storyteller. And not in a poetic sense. In an awkward, cryball-in-throat, let's-get-to-the-heart-and-the-feelings sense. Write drunk, edit sober...even if you’re only drunk on emotions. Inhaling an attitude of gratitude and exhaling #donorlove, Jen is a Partner at Agents of Good, a collective of donor champions.
John is a direct response, marketing and design expert with over 20 years experience working with charities around the world to help them tell better stories and to inspire donors to give, both online and offline. He is a respected and coveted international speaker who has travelled the world helping fundraisers be more “human” and “vulnerable” to these other amazing humans we call donors.
You might also like ...
Digital Techniques to Grow Bequests | FIA
Laura Henschke explains the vital digital component of creating a bequest program. | FIA
Do you still love Me? | Chris Downes
Today's Fundraising seems to be preoccupied with acquiring new donors and finding the next great thing. With the cost of acquisition increasing and the ability to convert these 'newcomers' to become 'real donors' being more and more difficult, the one group who should be receiving more special attention but are often neglected are... your donors. | 1 CFRE Pt
Embracing the Power of Your Legacy Pipeline | Ligia Peña
One of our most popular Learning Lunches as part of the webinar series. Ligia Peña, CFRE, MInstF presents how the success of a legacy program relies on good prospects, inspiring stories and a strategic approach to moving donors. | 1 CFRE Pt
New Zealand's Willpower | Gavin Coopey
Following the public release of New Zealand’s Willpower: Results of a study to benchmark leaving gifts in Wills to charity in New Zealand Gavin Coopey, More Strategic goes through the initial topline findings out lining what we have learned from the data. | Available as the Report, Webinar, or Both