Financial dynamics of Regular Giving
Speaker: Kerren Morris MFIA
Is your regular giving program delivering an acceptable return on investment? And what is ‘acceptable’ anyway?
Many charities today have experienced enormous growth through significant investment in regular giving. But how do you decide what investment to pitch for and what should you be looking for in terms of a 5 year return?
Regular giving and its core acquisition channels, Face to Face and Telemarketing, can be seen as the gold standard in fundraising.
But with a changing context including greater channel saturation, increasing attrition, escalating costs and greater public scrutiny, investment decisions in regular giving are not as straight-forward as they used to be.