Copywriting Essentials | Course
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FINZ and Change&Co are developing a new FINZ Essentials in Fundraising Course: Copywriting Essentials
Over this course of 5 modules, you’ll learn the basic building blocks of fundraising appeals from choosing and telling a strong, emotive story and the
crucial elements of a direct mail pack, to how to adapt DM packs for online, and the key things to cover when venturing into the digital space. We’ll
also cover the use of personalisation to increase response and boost donor loyalty.
Created by: Change&Co
Cost will be updated when Course is released.
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