How to drive better EDM results | Andrew Sabatino
In this session, Andrew will outline how any charity can instantly improve their EDM results. Andrew will show some client examples comparing both year on year and split test results using a simple and easy to use PURL (Personalised Universal Resource Locator) based technology, which links the EDM, landing page, payment gateway and thank you platforms within the customised digital donor journey.
About the Speaker:
Prior to Donor Republic, Andrew led Guide Dogs SA/NT to experience significant fundraising growth from $1m to $9m over seven years. In 2016 Andrew was part of a team that launched a social enterprise by building a Pet Hotel at the Adelaide Airport. Due to his leadership in fundraising, Andrew chaired the Guide Dogs Australia Fundraising Committee where annual income grew from $53m to $87m. Andrew is a past state and national winner of the Fundraising Institute of Australia’s Fundraiser of the year award. He is now Co-Founder and Director of Donor Republic, one of Australia’s leading Fundraising agencies.
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