Best Donor Experience

An opportunity to recognise a charity that celebrates putting donors at the heart of fundraising. A not for profit who acknowledges the commitment and support of their donors to the highest level.

2022 Finalists:

• Save the Children
• WINNERS - Variety, the Children's Charity - Christmas Appeal

Past Winners:

• 2021 - Save the Children
• 2020 - RNZSPCA
• 2019 - Oxfam
• 2017 - New Zealand Red Cross
• 2016 - New Zealand Red Cross

Best Individual Giving Campaign

(includes Acquisition, renewal, reactivation and upgrade)

This award recognises the skill and expertise that goes into an individual giving campaign, including face-to-face fundraising, digital, DRTV, direct mail, and telemarketing.

2022 Finalists:

• Malaghan Institute of Medical Research
• Philips Search and Rescue Trust
• WINNER - Save the Children - Ukraine Emergency Appeal  

Past Winners:

• 2021 - Variety, The Children's Charity
• 2020 - KidsCan
• 2019 - Wellington Free Ambulance
• 2018 - Variety, the Children's Charity
• 2017 - Hospice North Shore
• 2016 - St John New Zealand

Best High Value Campaign

(includes Bequest, Capital, High Value Donors)

This award category recognises exceptional high-value campaigns, including bequests, capital and high-value donors. The judges were looking for a campaign that truly connected with major donors and increased the number of significant gifts to the organisation.

2022 Finalists:

• Sir Richard Hadlee Sports Centre
• WINNER - Save the Children – Kiwi’s talking to Kiwis about legacies through DRTV and Digital Advertising
• Taranaki Foundation

Past Winners:

• 2021 - Hawkes Bay Community Fitness Centre Trust
• 2020 - The University of Auckland
• 2019 - Mercy Ships
• 2017 - Dolphin Theatre & Nikau Foundation
• 2016 - Living Springs

Best Partner Relationship

(includes Corporate, grants & trusts)

This award recognises a fantastic relationship that a not-for-profit has with a partner. A partnership that was highly successful for both organisations.

2022 Finalists:

• Leukaemia and Blood Cancer New Zealand & Farmers
• WINNER - The Wellington City Mission & Foodstuffs – New Zealand’s First Social Supermarket
• Greenlea Rescue Helicopter & Greenlea Premier Meats

Past Winners:

• 2021 - Life Flight & Westpac
• 2020 - UpsideDowns Education Trust & the Barrett Family
• 2019 - Life Flight Trust & Hiremaster Partnership
• 2017 - Auckland War Memorial Museum & SPARK
• 2016 - New Zealand Red Cross & New Zealand Post

Best use of Event or Community Fundraising Initiative

(including Peer 2 Peer)

This award seeks to recognise a fun-filled community event or initiative that engaged with key audiences and increased income and awareness.

2022 Finalists:

• WINNER - Heart Kids – Little Heart Day
• Mercy Hospice
• New Zealand Red Cross

Past Winners:

• 2021 - Oxfam
• 2020 - RNZSPCA
• 2019 - Oxfam NZ Trailwalker
• 2018 - Wellington Free Ambulance
• 2017 - Christian World Services
• 2016 - Hospice New Zealand

Excellence in Innovation / Most Innovative Fundraising Campaign

How many organisations tried something new last year? Something a bit out of the box and innovative? This award category recognises the year's most memorable and innovative fundraising campaign.

2022 Finalists:

• Amnesty International
• Mercy Hospice
• WINNER - The Funding Network – Generosity Generator

Past Winners:

• 2021 - Save the Children
• 2020 - Mary Potter Hospice & Oxfam New Zealand
• 2019 - The Foodbank Project
• 2016 - Friends of Cancer Society Wellington (as 'Special Award')

Best use of Digital

(across all channels)

The criterion for this award is to put your organisation forward as a digital champion, able to connect with a myriad of audiences across different platforms. So which organisations delivered creative and inspiring digital work?

2022 Finalists:

• Leukaemia and Blood Cancer New Zealand
• Save the Children
• WINNER - Sweet Louise – Stand Strong 4 Sweet Louise

Past Winners:

• 2021 - Outward Bound
• 2020 - RNZSPCA
• 2019 - SPCA New Zealand
• 2018 - Cure Kids
• 2017 - The Child Cancer Foundation

PFRA Face-to-Face Fundraiser of the Year 2022

Finalists:

• Andrew Robinson
• WINNER - Jessica Impson Davey
• Peter Narbutas

Fundraising Newcomer of the Year 2021

This award seeks to acknowledge the contribution made by a fundraiser who is new to the sector. To be considered for this award, the person needs to have made an outstanding contribution to fundraising, shown consistent excellence and best practice through their actions, leadership and intellect.

2022 Finalists:

• Amanda Crichton
• WINNER - Aliya Danseizen – Islamic Women’s Council New Zealand
• Lily Kweicien
• Alanna Ramsay

Past Winners:

• 2021 - Trilby Benge, IHC
• 2020 - Hayley Fordyce, Life Flight Charitable Trust
• 2019 - Ruby Armstrong-Kooy, Capital E
• 2018 - Alex Wilson, SPCA New Zealand
• 2017 - Grace Brennan, Victoria University of Wellington

Fundraising Manager / Leader of 2021

This award looks for a supportive, inspiring and passionate manager/team leader who deserves recognition for their leadership qualities. 

2022 Finalists:

• WINNER - Karla Paotonu – Outward Bound
• Sasima Pearce

Past Winners:

• 2021 - Claire Carruthers
• 2020 - Vanessa Conwell, RNZSPCA
• 2019 - Dominique Leeming, SPCA

Overall Fundraising Excellence Award

This Award recognises and rewards a not-for-profit's fundraising excellence. It is not an individual award category, and the winner is chosen from entries into the categories listed above.

2022 WINNER - Save the Children

Past Winners:

• 2021 - Life Flight & Westpac
• 2020 - The University of Auckland
• 2019 - SPCA
• 2018 - Variety, the Children's Charity
• 2017 - Christian World Services
• 2016 - New Zealand Red Cross