Virtual Micro Masterclass: The Little Known Magic Bonus of Matched Giving - Find Your Hidden Mid Value Donors & Boost Direct Marketing Appeals with Sean Triner
Tuesday 3 August 202112:00 - 13:30Add to calendar
Maybe you know all about matching giving and multiplier appeals? Maybe you’ve run campaigns with matched giving offers already?
If so, you know they work in boosting income through a combination of higher average donation, and higher response rates.
Whether online or offline, event or donation, monthly or single. They even boost acquisition results!
But did you know that this boost is just the second half of their magic!?
Getting the match funds in the first place is a pain. And repurposing some lovely donors’ gifts (with their blessing of course!) can work, but is really missing an opportunity.
In this session, Sean gives you an overview of how you can make most of your campaigns match fund campaigns and build your mid and major donor pool - all at the same time.
- How match giving works
- Where to find potential matchers
- How to ask them for the match and…
… answer those awkward questions like 'What if my match is not met?' 'What if it is overprescribed?’ 'And how do ensure it is genuine?’
- And bonus...
How to celebrate your record breaking success!
About the Speaker:
Sean Triner, Moceanic
After fundraising in the UK from '88 up to '02 Sean worked up from a trainee events fundraiser, through direct marketing to director of fundraising and marketing at UK mental health charity, Mind.
Sean co-founded Pareto Fundraising and charity call centre, Pareto Phone and helped charities raise over $1bn.
After selling the businesses he co-founded Moceanic, dedicated to lifting fundraisers ability to increase revenue for their charity.
"Sean profoundly shaped me as a fundraiser. With him you get some greater sense of meaning and boundless new possibilities. You also get very practical, evidence-based insights into how to raise more money quickly. If you’re looking for eureka effect, Sean is definitely your go-to person.” Jason Smith, fundraiser.
Sean is also a trained comedian, deadly snake rescuer and accomplished fundraiser. He presents with English wit, Australian directness, mathematician logic and copy-writer creativity.
Ticket bookings close 8am, Tuesday 3 August