Multiple sessions available from 10 Mar 2020 to 12 Mar 2020
The future of fundraising: how better emotional storytelling and delivering great supporter experiences can save fundraising, while we change the world.
Featuring the five really big things that I know about each of fundraising’s big issues.
• Trust and confidence • Storytelling • Feedback • Data + analysis • The donor experience • Fundraising basics
• Making a great offer • Finding your WHY? • The need and reward cycle.
Sessions in which, among other things, we’ll look at how to persuade your trustees to invest in fundraising, how to deliver a brilliant donor experience, how to tell great stories and who should tell them, what’s the right message to give people, so that they’ll give us money, how to make a great offer and how to define your WHY? Plus lightbulb moments and some bizarre false economies.
NB. Content for this session is still evolving, so Ken reserves the right to change the above draft agenda as the session shapes up. But he probably won’t, and if he does it’ll only be to make it better.
Ken Burnett is a writer, communicator and inspirational speaker. He is author of several influential books on donor development and communication, including Relationship Fundraising, the Zen of Fundraising, Tiny Essentials of an Effective Volunteer Board and his most recent book, Storytelling Can Change the World, all available from the publisher at www.whitelionpress.com.
Chairman of Trustees at ActionAid from 1998 to 2003, Ken began his fundraising career with that charity in 1977 and since has been a leading fundraising strategist in the UK and around the world.
He’s founder and managing trustee for SOFII (www.sofii.org), the Showcase of Fundraising Innovation and Inspiration and a trustee of the World Land Trust. Until recently Ken was an independent trustee of the UK Disasters Emergency Committee.
In July 2015 he was invited as plenary guest speaker at the 1st China Fundraising Conference in Beijing – the only non-Chinese speaker at this event. Also in 2015 he co-founded The Commission on the Donor Experience with the aim of putting the donor, rather than fundraisers’ targets, at the heart of fundraising strategies, believing this will be more productive and sustainable for both causes and donors in the medium to long term. He has just proved to a famous British orchestra that they really can recruit new donors cost-effectively, in volume, and win awards while doing it.