Wednesday 10 April 201912:00 PM - 2:00 PMAdd to calendar
New Zealand Post, 10 Sir William Pickering Drive, Christchurch, Canterbury, New ZealandView map
Maximising Impact: How to align your organisational marketing plan with your fundraising strategy
Speakers: Leigh Harris and Sarah Barrer
We understand that fundraising is a separate function to both marketing and communications however it's essential to be able to communicate to donors and stakeholders effectively to deliver on your strategic fundraising objectives. This session will assist in making sure that you are efficient in executing your fundraising plan by utilising donor centric marketing and communications.
In relation to media and PR most of us are aware that the credibility external, third-party validation from media coverage brings can be a useful way to reassure existing donors and draw new ones in to help support your initiative. However not everyone enjoys the glare of the media spotlight and engaging with media can sometimes be problematic because you are not fully in control. While some donors prefer to operate below the radar, others welcome a little bit of the spotlight – particularly sponsors. From paid marketing to publicise events, to achieving ‘earned’ media coverage, this presentation covers all bases.
Convergence managing partner, Leigh Harris has more than 20 years’ experience in PR consultancy, corporate communications, and TV journalism and production. A corporate communications specialist, Leigh has a keen eye for the difference between strategic and tactical thinking. She is particularly adept at ‘key message’ development and is called upon regularly to help companies and organisations refine how their brand can be expressed in conversational, easily repeatable phrases.
Sarah has been working in the not-for-profit industry since 2008 and she has headed Barrer & Co since 2012 with a vision to support organisations to achieve their fundraising goals through developing effective strategy and relationship management.
Sarah’s driving passion is to focus on the individual needs of an organisation and work alongside them to provide solutions within their context. To achieve this, she utilises the skills she has gained working in Retail Management, Sales Management, Recruitment of Administrative and IT professionals, the Event industry, and her experience as a member of several Boards – most recently the Christchurch Arts Festival, as well as her decade of not-for-profit specialisation.
Committee Member - $20
FINZ Member - $25
Non-Member - $30