FINZ November 2018 SPEAKER TOUR

AGENDA

Auckland Day One: Monday 12th November

Time

Item

8:30am - 10:00am Workshop: Digital Fundamentals Part 1
  • Long term commitment, participation vs solicitation, community building and engagement, responsiveness
10:00 - 10:30am BREAK
10:30am - 11:15am Workshop: Digital Fundamentals Part 2
  • The digital orchestra, channel roles, and strategy
11:15am - 12:30pm Digital-DM Integration
12:30pm - 1:30pm LUNCH
1:30pm - 2:45pm Case Study: St John Campaign (TBC)
2:45pm - 3:15pm BREAK
3:15pm - 4:30pm Digital Measurement: Tracking and Analytics

 

Auckland Day Two: Tuesday 13th November

Time

Item

8:30am - 10:00am Lead Generation Master Class Part 1
10:00am - 10:30am BREAK
10:30am - 12:30pm Lead Generation Master Class Part 2
12:30pm - 1:30pm LUNCH
1:30pm - 2:30pm Bequests: The (Digital) Future
1:30pm - 3:00pm BREAK
3:00pm - 4:30pm Future-Scanning: Emerging Technology and its Relevance for Fundraisers

BOOK NOW

 

Wellington Day One: Thursday 15th November

Time

Item

8:30am - 10:00am Workshop: Digital Fundamentals Part 1
  • Long term commitment, participation vs solicitation, community building and engagement, responsiveness
10:00am - 10:30am BREAK
10:30am - 11:30am Workshop: Digital Fundamentals Part 2
  • The digital orchestra, channel roles and strategy
11:30am - 12:45pm Digital-DM Integration
12:45pm - 1:45pm LUNCH
1:45pm - 2:45pm Case Study: Salvation Army campaign (TBC)
2:45pm - 3:15pm BREAK
3:15pm - 4:30pm Digital Measurement: Tracking and Analytics

 

Wellington Day Two: Friday 16th November

Time

Item

8:30am - 10:00am Lead Generation Master Class Part 1
10:00-10:30am BREAK
10:30am - 12:30pm Lead Generation Master Class Part 2
12:30pm - 1:30pm LUNCH
1:30pm - 2:30pm Bequests: The (Digital) Future
2:30pm - 3:00pm BREAK
3:00pm - 4:30pm Future-Scanning: Emerging Technology and its Relevance for Fundraisers

BOOK NOW

 

Christchurch: Monday 19th November

Time

Item

8:30am - 10:00am Workshop: Digital Fundamentals Workshop Part 1
  • Long-term commitment, participation vs solicitation, community building and engagement, responsiveness, resourcing
10:00am - 10:30am BREAK
10:30am - 12:00pm Workshop: Digital Fundamentals Workshop Part 2
  • The digital brand, channel roles and strategy, cut-through digital creative
12:00pm - 1:00pm LUNCH
1:00pm - 2:00pm Case Study: TBC
2:00pm - 3:00pm Bequests: The Digital Future
3:00pm - 3:30pm BREAK
3:30pm - 4:30pm Workshop: What great Digital Campaigns look like

BOOK NOW

 

Program

Auckland and Wellington

Digital Fundraising Fundamentals

A lot of great fundraisers are still unsure of how to approach digital fundraising. What does a long-term vision and strategy look like? Which of all these channels do I need to focus on, and how do they work together? What does long-term success look like and how do I get there?

The ‘Digital Fundraising Fundamentals’ sessions will cover these topics and more. They will provide structure and vision for digital fundraising strategy, exploring key principles of digital campaigning, the roles of each channel and how they work together in a cohesive mix. We’ll also look at key channel tactics and what cut-through digital creative looks like.

Digital-DM Integration

Consumer use of digital channels like search, email, social media and the worldwide web has been on the up and up since the 1990s - and they’re no longer the domain of millennials. While direct mail is still the mainstay of many warm appeal programs, charities are rightly considering how to utilising their digital channels alongside direct mail to maximise warm appeal income.

These sessions will examine key strategies and best practice for integrated campaigns, examining case studies and results along the way.

Digital Measurement, Tracking and Analytics

Our websites and online fundraising efforts generate huge volumes of data on user and market behaviour and response. This in turn means huge opportunity for testing and optimising our digital programs, improving supporter experiences and increasing revenue.

BUT, we can only optimise if (a) our platforms are configured properly to measure against business objectives, and then (b) we then know how to interrogate the volumes of data to produce useful, actionable insights.

This session will provide a practical overview of digital analytics and some of the most important tools, opportunities and pitfalls common to Pareto’s many charity partners and Benchmarking participants.

Lead Generation Masterclass

The holy grail of donor acquisition is a rolling, “always on” program that delivers loyal donors at scale and an attractive ROI. This CAN and IS being done by charities via online channels - and caused-based online lead generation is the key.

Through this half-day masterclass, attendees will piece together their own lead generation propositions and strategy while exploring the science of meaningful, online engagement for donor acquisition and online community building - based on 10+ years of experience and many campaigns at Pareto Fundraising, Amnesty International and other non-profits.

While workshopping ideas for attendees, we’ll explore case studies, practical examples, key analytics, channel and split tests, detailed strategy and Pareto’s latest study on long-term value of online community.

Bequests: The (Digital) Future

While the fundamentals of good legacy program management remain constant, our baby boomer and seniors markets are increasingly moving online and adopting the channels broken in by millennials.

This session presents a digital bequest strategy framework and explores case studies on how charities around the world are integrating digital channels into their bequest strategy.

Future-Scanning: Emerging Technology and its Relevance for Fundraisers

What’s new and evolving in digital fundraising in 2018? Which emerging technologies will present the biggest opportunities to forward-thinking fundraisers, and how?

This session addresses these questions and more with a fast-paced review of technologies that are disrupting and reshaping industry in 2018 – and how they apply specifically to nonprofits. Together we’ll navigate evolving trends in voice search, artificial intelligence, marketing automation and blockchain – and help give your future fundraising strategy the innovation edge.

Christchurch

Digital Fundraising Fundamentals

A lot of great fundraisers are still unsure of how to approach digital fundraising. What does a long-term vision and strategy look like? Which of all these channels do I need to focus on, and how do they work together? What does long-term success look like and how do I get there?

The ‘Digital Fundraising Fundamentals’ sessions will cover these topics and more. They will provide structure and vision for digital fundraising strategy, exploring key principles of digital campaigning, the roles of each channel and how they work together in a cohesive mix.

We’ll look at key channel tactics and what cut-through digital creative looks like. And we’ll also have a realistic review of the resources needed to achieve those.

Workshop: What great digital campaigns look like

This interactive workshop session presents a number of successful digital campaigns of different types, and dissects elements for success with each one. The session will involve audience participation and aims to prompt ideas that attendees could bring back to their own organisations and digital strategies.

Audience members will be invited to share examples of their own work or other organisations’ campaigns that they admire, as well as their experiences of what works well - and what hasn’t worked so well.

Emphasis will be placed on strategies and tactics that don’t necessarily require a huge budget.