Future Proofing Fundraising - Through the Goldfish Bowl

Wednesday 31 August, 10:35 - 11:30am
Room: Renouf Foyer 1
Speaker: Gavin McLellan

A fast-paced, participative workshop on fundraising challenges now faced in the emerging post Covid context.

It will be facilitated by Gavin in the Goldfish Bowl style. Goldfish Bowl is a structured conversation allowing any number of participants to engage in dynamic hot topic discussion. Beginning with a ten-minute scene setting by Gavin to align with the Changemaker themes, the session will then yield future proofing ideas and priorities for fundraisers strategies. Participants can share an idea that they believe will further develop the practice of NZ fundraising going forward into the 2020’s.

For example, someone may believe that engaging with the gaming community is a priority for fundraising and take 2 minutes on the topic which would be challenged or clarified by questioners, and then scribed and recorded.

In a circular setting, the roles which rotate continuously are;

• Presenter (sitting in centre) who gives a topic in 2 mins max,
• Questioner (adjacent to presenter) who can ask 2 clarifying questions,
• Forum Questioner (anyone in group) to ask further question/suggestion,
• Scribe (flipchart / laptop) recording topic, comments and resolution
• Timekeeper (using smartphone stopwatch)

There is also a non-rotating role, the Facilitator, which will be Gavin. In this role he will manage participants adherence to rules and referee the rapid exchange. This session is noisy and can be high spirited!

Plain Language - Writing for Outcomes

Wednesday 31 August, 10:35 - 11:30am
Room: Renouf Foyer 2
Speaker: Shelly Davies

Eighty years of research tell us about the benefits of communicating clearly and simply. Plain Language increases trust, engenders confidence, and gets more buy-in. That's not a hard sell at all. But how to actually USE it?  That's a whole other story. Shelly will give us practical tools to make every word we write more effective, save us time, and help us do what we do best - raise funds!

Forget 2 step RG acquisition - do it online for better ROI

Wednesday 31 August, 10:35 - 11:30am
Room: MFC Auditorium
Speakers: Shanelle Newton Clapham 

Forget 2 step (digital lead gen to Telefundraising) RG acquisition - do it online for better ROI.

Your digital donor acquisition program can scale fast. Shanelle will show you how to do it. You’ll also find out what’s working for organisations like ASRC, Starship Hospital Foundation and more.

It doesn’t matter if you’re after a strong ROI, a low cost per acquisition or just more regular donors. Shanelle will help you get you the results you want.

Using Social Media to Activate Your Community

Wednesday 31 August, 10:35 - 11:30am
Room: Lion Harbourview Lounge 1
Speaker: Alecia Hancock

Using Social Media to Activate your community: how to build an active and supportive community on social media. 

This workshop covers the three pillars of social media:

• Where - which social media platforms to use and why you’d choose them
• Who - understanding who they are talking to and your own organisations voice
• What - a simple model for creating effective social media content

How do you raise funds when you have no donors?

Wednesday 31 August, 10:35 - 11:30am
Room: Lion Harbourview Lounge 2
Speaker: Gwen Green

Most fundraising growth strategies assume that you have a donor base to grow.

But what if you're a new charity, or a charity with only a very small donor base. How do you make that step change?

What if being a small charity with few donors you don't have much of a budget to spend on fundraising?

This session will help you map out who and where your specific prospective donors may be hiding, and how to initially engage with them, and ultimately secure donations from them.

This can take time, so the session will also look at "quick" fundraising wins you can gain along the way to ensure your key stakeholders stay engaged with your process and progress.

Developing a Successful Fundraising Strategy

Wednesday 31 August, 11:35 - 12:35pm
Room: Renouf Foyer 1
Speakers: Louise Walters 

Why not consider either developing or refining your fundraising strategy? Good news! I can and will furnish you with a wide variety of insights to assist. These shall include means of adopting a 'needs led' approach, involving those who care about your charity, the stewardship and engagement plan, the fundraising audit and funding sources.

If you are unable to join me on the day, please get in touch to arrange a one to one, either in person or online discussion. I shall endeavour to provide the solutions to your queries about developing a successful fundraising strategy!   

How to Achieve Peak Performance in Fundraising

Wednesday 31 August, 11:35 - 12:35pm
Room: Renouf Foyer 2
Speakers: Sarah Barrer

Peak performance is a state in which the person or organisation performs to the maximum of their ability, characterised by subjective feelings of confidence, effortlessness and total concentration on the task. In this session Sarah Barrer will take you through Barrer & Co’s approach to empower fundraisers to achieve peak performance, regardless of resource and budget.

Walking Beside Māori Communities: A Discussion and Case Study of What Works, What Doesn't, and What we Could Learn as a Result

Wednesday 31 August, 11:35 - 12:35pm
Room: The Auditorium
Speaker: Kaye Maree Dunn

This workshop will explore great examples of Māori community engagement, why those engagements work and examples of poor practice and what to avoid.

Baby Donors to Boomer Donors: Digital and Donations

Wednesday 31 August, 11:35 - 12:35pm
Room: Lion Harbourview Lounge 1
Speaker: Jay Kachelhoffer

More than 40 organisations have now tried donation QR codes Powered by Giv2 to add a digital donation channel to their annual appeal or ongoing fundraising efforts. Fundraising in this digital age means catering to the phone-in-hand generation, and this will require some new thinking. Giv2 and a range of other new digital-thinkers are building tools to help the sector.

Join this session as we look at some digital donation trends and speak to some of these new digital thinkers. We’ll consider digital donations across your donor’s level of maturity and age range, from the baby-donors to the baby-boomers.

Up and Down Aotearoa - Covid-proof fundraising in an auspicious year

Wednesday 31 August, 11:35 - 12:35pm
Room: Lion Harbourview Lounge 2
Speaker: Dr Sarah Paterson-Hamlin

New Zealanders are officially not allowed to complain about Covid to people from any other country - but that doesn't mean we haven't had it tough! 2021 was supposed to be a huge year for Down syndrome charities worldwide - 21 is our favourite number because it's chromosome 21 that give people with Down syndrome their edge! We had gala dinners, family fun days, pub quizzes, street collections - all kinds of things in the works. But the best laid plans of charities gang aft a-gley, and never more so than in this crazy year.

In this presentation, I'll take you through the Upsides of LockDowns, and how and why we embraced virtual fundraising. I'll fill you in on why we're grateful for how it all played out, and the things we're going to permanently change as a result of what we're learning during this pandemic. We'll look at how events, partnerships, and donors can all be better served by this revolution in how we all live our lives.

Boundaries like a Mo-Fo - How to be Sustainably Compassionate

Wednesday 31 August, 1:35 - 2:30pm
Room: Virtual
Speaker: Shelly Davies

Brene Brown tells us that the most generous and compassionate people are also the most boundaried. Learn about Shelly's hard-won boundaries and the powerful life she and her children are currently living because of them. Learn what boundaries actually look and feel like, how to set them, how to maintain them, and just how much they can rock your world. It's not easy to be boundaried. But it IS worth it, and this workshop might just change your life.

Avoiding the Ditch on Both Sides of the Major Gift Journey

Wednesday 31 August, 1:35 - 2:30pm
Room: Renouf Foyer 2
Speaker: Sabrina Ragan

When we embark on the major gift journey with an individual, it can be all too easy to end up in the ditch on either side of the major gift-request process.  On one side of the road lies a ditch for those who are asked too soon, especially if we haven’t gathered the right information to make an informed request.  Wayward travellers can find themselves in the ditch on the other side of the road when they never get around to making a clear and defined request.  Let’s have an honest conversation about our role in the major gift journey and some adaptations we can incorporate given the need to respond to the changing environment of philanthropy.

Wayfinding on a Run

Wednesday 31 August, 1:35 - 2:30pm
Room: The Auditorium
Speaker: Faumuina Felolini Maria Tafuna'i

Wayfinding: Art of Pacific celestial navigation and ocean voyaging transposed into strategic system to give people and organisations clarity on direction and priorities

On a run: sailing term meaning the wind is behind you - it can be a bit unstable so hold onto your hats!

Wayfinding on a Run : An abbreviated workshop to give participants a quick, hands-on experience of wayfinding.

Connecting with Donors via Creative that Gets Results

Wednesday 31 August, 1:35 - 2:30pm
Room: Lion Harbourview Lounge 1
Speakers: Terri Sheahan

The right data selection. The right strategy. And donor-centric communications that bind it all together and inspire donors to action. That's the winning combination the team at SGC Precision apply to all donor communications.

In this session, Terri will give you an insight into the creatiuve proess that brings together the copy and design elements for a range of donor-centric communications: from annual appeals and donor care packs to newsletters and self-maielrs.

This is a practical session that will get down to the nitty gritty of the various elements that can (but not necessarily should!) be included in a donor mailing. The emotional lift vs the rational lift? To include or not to include a premium? Outer envelope teaser copy: front or back? Gate fold or roll fold brochure?

It will be jam-packed witg case studies and samples of award-winning campaigns. These veteran fundraisers will also bust a few myths along the way.

In this session, you will learn some tips and techniques that you can implement right away - and others that will inspire you to review your current approach.

The Art of Conversation: The Science Behind the Regular Giving Acquisition Interaction

Wednesday 31 August, 1:35 - 2:30pm
Room: Lion Harbourview Lounge 1
Speaker: Karina Salih + Fi McPhee

Have you ever wondered how the best ‘fundraisers in the field’ directly speak to the public to engage and inspire them to get behind a cause? Many of us, as fundraisers, could learn a lot from the mass market approach taken in Regular Giving acquisition. The special sauce ingredient is actually in the ability to bottle up and replicate ‘Conversational Intelligence (C-IQ)’. C-IQ gives us the power to influence our neurochemistry and the neurochemistry of those we converse with, even in the moment. Explore the power of conversations in regulating how our donor's feel every day, and the role language plays in the brain’s capacity to expand perspectives and create a certain experience, and learn how this can help you as a fundraiser to better shape our world in profound and healthier ways.

Join Karina Rottinger from Public Outreach and Fiona McPhee in a conversation as they explore the art of fundraising conversations from a relationship theory and conversation science angle. They will unpack the thinking and experience behind it; how it can translate into actual results for your fundraising at meaningful scale; as well as how you can use it can create a sustainable foundation for high donor retention.

Data Driven Growth

Wednesday 31 August, 2:35 - 3:35pm
Room: Renouf Foyer 1
Speaker: Greg Millar

Great data and analysis are the drivers of Great Fundraising and substantial income growth. This session outlines how your data needs to inform your fundraising strategy, your goals and your road map, and helps you set and measure important milestones along the way. Data though means nothing unless it is clean and accurate data. Good data means nothing unless you can analyse and understand it. The good news is, there are some amazing tools out there now and you don’t have to be a mathematician or statistician. What should you be looking at and measuring? What tools will you need? This session will be a practical guide and offer some examples of how data has driven growth and the kinds of reports and analysis that can now relatively easily be developed.

This session will be aimed at people who have been in fundraising for 2 years or longer, it should be of helpful interest to most fundraisers responsible for managing a fundraising programme and fundraising teams and fundraisers considering making a step into fundraising management and looking at developing their required skill set.

Do You Still Love Me? - 20 Tips and Tactics for Amazing Stewardship and Building the Best Supporter Experience

Wednesday 31 August, 2:35 - 3:35pm
Room: Renouf Foyer 2
Speaker: Chris Downes

With the cost of acquisition becoming more and more costly, many organisations are facing the reality that they must retain and reactivate as many existing donors as they can to ensure that revenue levels can be sustained.

This session is dedicated to some of the tips and tactics that have been put into practice with great success both in New Zealand and overseas. 

At the end of the session you will have some practical tips that you can take and implement immediately to improve and begin building the ultimate supporter experience.

The Power of TV and Digital Video for your Gifts in Will Programme

Wednesday 31 August, 2:35 - 3:35pm
Room: The Auditorium
Speaker: Nicola Long + Christina Hoey

Gifts-in-wills programs are changing. Learn about the digital  and TV trends and best practice in the promotion of gifts-in-wills and how this is driving growth in donor pipelines in this most sensitive area.  

Nicola will share online and TV campaigns from the UK, Australia and New Zealand, the rationale and “how-to”, and reveal early results. This is a must-see for those seeking to broaden their perspective on gifts-in-wills acquisition.

She will also share hot of the press findings from Save the Children NZ, presented by Christina Hoey.

The Hidden Power of Match Giving

Wednesday 31 August, 2:35 - 3:35pm
Room: Lion Harbourview Lounge 1
Speaker: Sean Triner

Hopefully you’ve heard how match giving can boost appeal and event results.  But did you know it can even help with monthly giving and even bequest (!) results?

And, on top of that - there is another, hidden area of your fundraising where matches can boost income - and nearly everyone misses it!

In the session I will show what are the key ingredients for a successful matched campaign and share some awesome examples from around the world (You’ll see if the New Zealand ones are the best). A great precursor for my session tomorrow at 1205.

Finding Major Donors - Where to Start?

Wednesday 31 August, 2:35 - 3:35pm
Room: Lion Harbourview Lounge 2
Speaker: Nicki Sayers

It’s pretty much a given that most charities would love a major donor, or two.  Someone who’s highly committed to your cause and has the means to fund possibly a whole new project that’s been on hold, or be that ‘special donor’ who provides the matched funding for an appeal.

Well, you can!  And what’s more, these people are probably already on your database. However, they are unlikely to come knocking and so you need to find them.  

Quality research will aid you on your major donor journey, ensure you approach the right people at the right time, and give you the confidence to make the right ask.

During this session Nicki will provide an overview of the major donor potential in New Zealand and show you ways to unlock the hidden, and not so hidden, secrets in your database. She will cover how to:

• identify potential major donors from you donor file
• establish a rating system to determine who has the greatest affinity for your cause and the propensity and capacity to give
• use a handful of free resources to start to build a picture of your donors as individuals and not just transactions in your database

How to Maximise your Events Fundraising Revenue!

Thursday 1 September, 9:35 - 10:35am
Room: Renouf Foyer 1
Speakers: Sebastian Grodd, Terri van Schooten + Catherine Hall

Event fundraising has had a rocky road, with Covid decimating parts of the industry.

Yet events are still one of the most powerful ways to connect with supporters, raise funds and create magic moments.

This discussion involves the audience and our three panelists to work through the key opportunities and challenges in Event fundraising post-Covid, including:

• What positives have come out of these challenging times and how can we harness them for our causes?
• What has been wildly successful in this new environment?
• How to use our new skills in technology to build better events
• How can we mitigate risk?
• How to inject major giving into your annual fundraising events calendar!

For Purpose from Profit, a Fresh Funding Perspective

Thursday 1 September, 9:35 - 10:35am
Room: Renouf Foyer 2
Speaker: Mark Collins

Not many charity CEOs come straight off the corporate ranks but ChildFund New Zealand bucked that leadership trend this year by appointing finance and business leader Mark Collins to the helm. Mark will share his fresh and innovative perspective on the charity sector. He will speak about some of the funding challenges NGOs like ChildFund are facing as everyday expenses rapidly rise for supporters and a large part of the donor base ages, along with some of the strategies ChildFund is looking at to address these.

Future Focused

Thursday 1 September, 9:35 - 10:35am
Room: The Auditorium
Speaker: Mark Wiegerink

We will explore why its important to understand whats happened in the past to be able to better predict the future.

We will explore:

• Why its important to understand the past
• Why its important to measure the right things
• Setting up a structure of data collection
• Critical nature of being curious and exploring your data
• Ultimate goal of understanding the pathways of your most profitable supporters
• What AI is and how ML is being used
• What this means for Fundraising

Gifts in Wills... It's Personal

Thursday 1 September, 9:35 - 10:35am
Room: Lion Harbourview Lounge 1
Speaker: Chris Downes

For Many organisations the Bequest/ Gift in Wills space is the one with the greatest potential but also the one that is least understood. Insufficient Investment and resourcing means what should be a relationship fundraising one-to-one proactive program is often a remote mail/phone-based program.

This session will provide the key fundamentals of how to make your Bequest/ Gift in Wills program a more personal one. Where individual engagement, cultivation, solicitation and stewardship can transform your current program. With examples of several existing programs it will highlight the success that can be achieved through building a program that is based on quality over quantity. This is a 'how to' transform from a remote communication program to one where your supporters are more engaged and committed. The result of a 'personal' program is a higher level of support and a greater number of gifts left to your organisation.

Emerging from the Embers - A Personal Journey through Burnout

Thursday 1 September, 9:35 - 10:35am
Room: Lion Harbourview Lounge 2
Speakers: Dominique Leeming

Dominique shares the story of how she burnt out at work. She talks about the changes she has had to make in the way she works, thinks and leads to ensure her own ongoing well-being and that of her team. Burnout costs our people and our organisations, it’s vital we can identify it in ourselves and our teams and that we embed a culture that will help prevent it in the first place.

Individual Giving is No Longer Profitable Unless...

Thursday 1 September, 11:05 - 12:00pm
Room: Renouf Foyer 1
Speakers: Ashley Rose, Gareth Davies + Alcuin Hacker

Successful individual giving fundraising is harder than ever.  Costs are increasing year on year, and return on investment is declining.  The not-for-profit sector is feeling the financial impact of reduced RG acquisition during COVID-19.  The current financial climate and rising cost of living adds further pressure to the fundraising sector.  To be successful during these challenging times, organisations must ensure they have not only the best data, systems, processes, business intelligence, but also the best people, partners and suppliers. At the same time, individually and as a sector, we need to think about diversification, innovation and flexibility. The old ways of doing individual giving, and especially regular giving, including driving volumes of face to face donors, or social media and co-registration leads and hoping that there will be a net return are gone.  Ashley, Gareth and Alcuin will talk about how, unless you have all your ducks in a row across this whole landscape, net profit is a diminishing prospect. They'll talk about all the key elements that are needed to optimise your programs and maximise returns, and provide practical examples of actions you can take now.

This presentation would suit CEO's, Fundraising Directors, Individual Giving Managers and those who work in Individual Giving Programs

Harnessing the Power of LinkedIn

Thursday 1 September, 11:05 - 12:00pm
Room: Renouf Foyer 2
Speaker: Jasmine Groves

LinkedIn is an amazing tool, not only for professional networking but also engaging customers and stakeholders, I have been actively using the platform and campaigns for a number of years and look forward to sharing how you too can harness the power of LinkedIn.

Whether you are looking at undertaking prospect research, strengthening your brand, sourcing partnerships or undertaking recruitment – LinkedIn can be used for real time targeting and 1-1 interactions.

Trying to build your audience? Using LinkedIn you can find the right people, and talk to them, these conversations turn passive engagement to active and enriches your data as well as identifying areas for partnerships and collaborations.

From Monty Python to Matt Damon: Fundraising Lessons from Movies and TV

Thursday 1 September, 11:05 - 12:00pm
Room: The Auditorium
Speaker: Rachel Jefferies

With the help of Hollywood and some of your favourite TV characters, Rachel Jefferies shows how to get the right person, asking for the right gift at the right time – and how it sometimes goes wrong. Join Ted Danson, Matt Damon, and the Jamaican bobsled team as they go asking for major gifts.

Laugh as you learn. Rachel will explore best practices of major gift fundraising played out by familiar actors – and some not-so-familiar.

Unlocking the Philanthropic Ambition of Donors - Going Beyond Donor-Centricity

Thursday 1 September, 11:05 - 12:00pm
Room: Lion Harbourview Lounge 1
Speaker: Clive Pedley

This session is aimed at helping fundraisers of all levels be effective in their engagement with high value donors. This is in keeping with the theme of unlocking the past with fresh eyes.

Being donor centric is a well established feature of best practice fundraising. However, when it comes to transformational outcomes with high value donors, there is a need to move beyond the tradtional donor centric approach.

When we authentically engage with a high value donor, we can gain an insight into their true philanthropic ambition. Where we can align that with the purpose and impact of our organisation, we can unlock a very powerful and often significant philanthropic partnership. A key element of this is inviting a well qualified donor to partner with your purpose. This is a powerful experience for a thoughtful donor and an increasingly essential element of high value donor fundraising.

More than evaluating a theory, this workshop will draw on real life experiences and donor outcomes that demonstrate the effective nature of this approach.

In this session, fundraisers of all levels who work directly with high value donors will be provided with insights, tools and tips to use in their work.

How to Get Matched Gifts

Thursday 1 September, 11:05am - 12pm
Room: Renouf Foyer 2
Speaker: Sean Triner

You either came to my last session, or you already knew ALL about how great matched gift campaigns are. I hope you even knew about the little secret I revealed yesterday at about 3:15pm. This session sets out a pretty simple process of how to get match funds in the first place.  It’s easier than you think, and the process of getting match funds actually creates a whole new mid-major donor program or product.  A great follow up from my session yesterday, but you don’t have to do both to get lots of either!

“Can I run an urgent appeal when I am not responding to urgent need? YES of course you can!” - A case study of the Outward Bound Urgent Appeal 2020

Thursday 1 September, 12:05 - 1:00pm
Room: Renouf Foyer 1
Speaker: Karla Paotonu

In this fun, informative, interactive session Karla will share the case study of the Outward Bound Urgent Appeal 2020. The campaign that helped the organisation retain all 68 members of their tight knit team. Karla will give you an honest insight into the successes and lessons learnt. Come along and be ready to learn but also to participate and share your own experience. That way we can all support and inspire each other to be changemakers within our organisations.

Creating Unity through Movement Building

Thursday 1 September, 10:35 - 11:30am
Room: The Auditorium
Speaker: Zebedee Stone

Movements are at the heart of change. Throughout history they have been powerful forces that have shaped the way people think, feel and act. For good or evil they can spread like wildfire or build at a glacial pace. But why are they so effective? How do they start and grow? And what can we learn from them? Join Zeb for this session to explore these questions and discover ways you, and your fundraising, can harness the power of movement building to bring supporters together to create even more impact and change.

Digital Maturity Essentials: Research-driven Strategies to Expand your Organisation’s Digital Toolkit

Thursday 1 September, 12:05 - 1:00pm
Room: The Auditorium
Speaker: Kevin Sher

Join Blackbaud & Giving Architects to explore regional research insights and take away practical tips that can be applied to upskill and up-level your organisation, including:

• Tips for creating a digital strategy for your organisation
• Building a business case to get buy-in for digital investment
• How understanding data is crucial in improving your digital understanding, and making your fundraising more successful
• Leading teams through technology implementations and change management
• Delivering and measuring impact

How Employee Wellness should be the First Stop in Boosting Business

Thursday 1 September, 12:05 - 1:00pm
Room: Lion Harbourview Lounge 1
Speaker: Professor Ajmol Ali

Have you ever felt close to burnout? Does lack of energy affect your productivity at work?

You’re not alone – according to the Mental Health Foundation of New Zealand only 20% of people are flourishing. Employees who are ‘flourishing’ have a positive mental health, allowing for broad experience and meaning, and experiencing positive emotions and psychological functioning most of the time. At the other end, ‘languishing’ is living a “hollow” or “empty” life that lacks purpose and meaning.

The four key pillars of health relate to mental health, physical health, nutrition and sleep. Therefore, for optimal wellbeing we need to think, move, eat and sleep well.

When providing CPD opportunities, workplaces should prioritise employee’s wellness and education. Embedding a culture of integrated wellbeing support is integral in providing your employees with the sense of value, appreciation, and significance.

The cost of investing in wellness strategies is far outweighed by the benefits of improved productivity, reduced absenteeism, and increased staff retention. The sum of inaction is often substantial in workplace culture, and financially.

This presentation will provide an understanding of the intercorrelated nature of wellness, and potential solutions on improving employee engagement, satisfaction, retention and promoting flourishing individuals.

Giving New Zealand - The How and Why of New Zealanders Donors

Thursday 1 September, 12:05 - 1:00pm
Room: Lion Harbourview Lounge 2
Speakers: Gavin Coopey + Fi McPhee

In this interactive workshop format, we will present a summary of all the relevant data and research over the last few years including 2020 Covid Surveys.

WHY, Gavin will look at the motivational groups we can see in NZ society and their drivers; the cause choices they make and general level of trust and confidence and how that has been impact by events in 2020.

HOW; using extensive understanding of benchmarking trends, Fiona will then illuminate how people choose to engage with the organisations they support - how much they give, when and where

The presentation will include a specific focus on Gifts-in-Wills and the very latest research conducted in 2020-21 on what differentiates legacy giving in NZ from other major markets.

Through the session attendees will be able to understand:

• How their donors compare to the NZ averages and segments
• Why sections of the public might be more open to their cause and organisation than others
• How to communicate with the public in acquisition
• Where to focus their activities moving forward by channel, ask strategy based on what types of gifting are increasing v decreasing and which channels are growing or declining
• The very latest in gifts-in-will making insights - how to approach bequestors with a new framing based on what we now know

DONOR CARE: Ideas and Examples

Thursday 1 September, 1:45 - 2:45pm
Room: Renouf Foyer 1
Speaker: Sarita Divis

Find out how adding Donor Care to donor communications and the donor journey can improve retention, increase giving and create a more engaged mid level donor group. With ideas and examples that you can implement in your organisation today. 

Mind the Gap - 4 Things to do tomorrow to lift your campaign performance

Thursday 1 September, 1:45 - 2:45pm
Room: Renouf Foyer 2
Speaker: Meredith Dwyer

Many charities and fundraisers focus outwards looking for the next sparkly fundraising unicorn, ready to rain money on your annual fundraising budget. They are out there - and we've helped create some - but the biggest gains can often be found closer to home. In this fast paced session, we'll cover 5 key things you could do tomorrow to lift your campaign and event performance, using real life case studies, metrics and easy to implement how-tos for organisations of any size and budget:

• Struggling to find new donors and supporters in a competitive and changing digital environment? Plug the gaps in your leaky donation and registration forms, and lift conversion (and donors) by 40% and more
• Adapt your digital acquisition strategy to the recent changes in facebook - and upcoming changes to Google
• Leverage marketing automation and personalised multi-channel comms to lift your retention of donors and event participants - up to 300%
• What to measure, when and how, to stay on track - and identify opportunities and challenges early

Get Ready for Corporate Partnerships

Thursday 1 September, 1:45 - 2:45pm
Room: The Auditorium
Speaker: Hailey Cavill-Jaspers + Georgia McIntosh

Willing a corporate partner won’t win you a corporate partner. Being ready and able will.

Get the facts on what you need to successfully secure corporate partnerships in a post-pandemic world.  Discover the critical organisational readiness factors that determine success or failure; learn how to get partner ready with a proven 7-step process that’s forged hundreds of multi-million dollar corporate partnerships across Australia; and uncover the reasons why corporates & brands want - and need - to partner with changemakers like you.

Walk away with vital information, resources & tools that you can use to educate colleagues, management and Board.

Question Time on FINZ and Peak Foundation's 50/50 Lottery

Thursday 1 September, 1:45 - 2:45pm
Room: Lion Harbourview Lounge 1
Speaker: Gwen Green, Zebedee Stone + Adam Ford

Question Time on FINZ and Peak Foundation's 50/50 Lottery

Donor Centricity - How to really understand and empathise with your donors better

Thursday 1 September, 12:05 - 1:00pm
Room: Lion Harbourview Lounge 2
Speakers: Gavin Coopey + Fi McPhee

Giving should be an emotional and engaging experience. However; do we really understand what that looks like for our donors; do we really understand what makes them tick? In this highly interactive session Gavin and Fiona will lead participants through a structured process which has been used hundreds of times to prompt fundraisers to ask. Starting with a ‘mythbusters’ we delve into how much we really understand about our donors? This also identifies where we need to know more. Having found out what needs to be unearthed, Gavin and Fiona will explain various approaches and strategies to gather the insights and data needed to build a better understanding; to empathise with donors and build programs of activity that meet their needs.

Through the session attendees will be able to understand:

• Their present relative level of donor understanding
• How to work within their organisation to accumulate better data and insight
• Informal research techniques that fundraisers can use to delve deeper into understanding - quick short form or deeper surveys and other techniques
• Empathy mapping processes that support the development of comms strategies
• Journey development principles based on insights and data around what drives positive engagement and experience